ABOUT
Grant Komjakraphan is an art director working with beauty and CPG brands from Southern California. By The Fool is his studio.
It started in e-commerce. A year in-house at Revolve Clothing retouching images, then several years shooting, inside one of the highest-volume operations in online retail. Every image existed to sell something on a product page. Built to spec, at volume, on deadline, and judged by whether it worked.
From there: art direction at Herbivore Botanicals, where the visual identity earned its place at Sephora; Launch DRTV, building conversion creative for Guthy Renker brands and med spas; and American Tea Room, building a Beverly Hills luxury brand across web, packaging, retail, and app. At each of them the work ran between creative and marketing, which is usually where campaigns stall and where they get fixed.
The through-line is a combination harder to find than it should be: creative that looks the way a luxury brand needs to look, built by someone who came up where the only question that mattered was whether it sold.
The Fool is card zero in the tarot: the beginning of the sequence, the leap taken before the outcome is known. It seemed like the right name for starting something.
B.A. Studio Art, University of California, Irvine.
Clients
YISE Beauty · Algenist · The 7 Virtues · GXVE by Gwen Stefani · Dr. Lancer · Guthy Renker · Sono Bello · Herbivore Botanicals · Lady M
Through By The Fool and its predecessor, Gnome Creative Studio.
Earlier, in-house
Photographer at Revolve Clothing · Art Director at Herbivore Botanicals and Launch DRTV · Visual Director at American Tea Room
By The Fool Inc. is a California corporation.